FMCG Distribution Company
FMCG / Ice Cream Distribution
Timeline Telematics deployed a comprehensive AI-powered video monitoring solution across a leading FMCG ice cream distribution fleet, enabling real-time driver behavior tracking, route compliance, and performance management across 700+ vehicles.
The Challenge
The company had no reliable system to monitor driver behavior across its ice cream distribution fleet. There was no visibility into what drivers were doing on the road — whether drowsy driving was occurring, smoking during duty hours, or harsh driving violations were taking place.
What We Deployed
Drowsiness Detection
Real-time AI-based alerts triggered when signs of driver fatigue are detected on camera
Smoking Detection
Automatic flagging when smoking during driving is identified by the in-cabin camera
Harsh Driving Alerts
Sudden braking, rapid acceleration, and reckless driving violations continuously logged
Route Monitoring
Complete route history and deviation reports for every van in the fleet
The Results
For the first time, management gained complete data-driven visibility into the entire distribution fleet
Underperforming drivers were identified and replaced; high-performing drivers were retained and rewarded
Operational task achievement improved by 30–40%, delivering measurable business impact
Driver accountability increased significantly, leading to improved fleet safety across all routes
Technologies Used
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